EXPERT BOX 
Olivier Van Doorne
Olivier Van Doornes travels inspire his uniquely intuitive and intellectual take on brand building. First appearing on the Beauty scene at the age of 31 when he became Creative Director for Lancome, he partnered with Isabella Rosselini and Nick Knight.
His more recent work for Jennifer Lopez, Calvin Klein, and Swarovski are all a testiment to his diverse, dynamic vision.
"What is essential? Fresh air, water, renewal. With ARTISTRY™ essentials packaging, we integrated the abstract flower to express products that are as essential to skin as water and air are to plants...to life. It is a gentle reminder of nature's continual resurgence and renewal.
The shapes are inspired by the elegance of nature's simple silhouettes and forms. Looking at the packages, I actually get the sense of a beautiful garden. Gardens are very calming and friendly to the senses, and the packaging colors...these soft pastels...are especially designed to be soothing.
The design also reflects the nourishing, soothing simplicity of the botanical formulas within. So intuitively, you feel that the products are also very skin-friendly.
The packages themselves are made from a tactile, soft-matte finish...very touch-friendly. They even feel like soft, smooth skin.
For a woman, I feel this packaging appeals to her practical side while delighting her inherent femininity."
Olivier Van Doorne
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