NUTRILITE is the world's No. 1 selling vitamins and dietary supplements brand.* A vitamin and dietary supplement brand that provides a complete range of nutrition and well-being products, including essential vitamins and minerals, antioxidants, herbal supplements, sports nutrition and meal replacements.

* Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2012


  • NUTRILITE was founded more than 75 years ago by Carl Rehnborg, who became a pioneer in the history of nutrition. His passion was to discover relationships between nutrition and health. Today, under the leadership of Carl's son, Dr. Sam Rehnborg, the next generation of scientists, researchers and technicians is preserving the rich NUTRILITE heritage by continuing to produce high quality, innovative supplements.
  • There are over 6,400 acres of NUTRILITE farmland, where plants are grown and harvested in accordance with nature – using sustainable, chemical-free methods.
  • 15,000 quality control tests each month and over 400,000 product evaluations every year. We use multiple quality measures to ensure only the best ingredients are included in NUTRILITE products. Every ingredient undergoes extensive research, testing and formulating.
  • Available in more than 50 countries, NUTRILITE products bring new opportunities in the quest for well-being and wellness to millions of people worldwide.
  • Globally, the NUTRILITE product range has 200 nutritional products including supplements, foods and beverages.

That’s how the NUTRILITE Brand became a global leader in the nutrition business and maintains that leadership today.


All our farms – over 6,400 acres in California, Washington State, Mexico and Brazil – replenish the soil and avoid synthetic pesticides, herbicides and fertilisers. They are also global good neighbours dedicated to giving back to the community.

Every plant is processed within hours of harvesting to capture as many of its valuable nutrients as possible.


Through careful processing, raw plants are dehydrated and concentrated into a fine powder (called a concentrate) that contains the plant’s natural nutrients and phytochemicals, without the water. Although each NUTRILITE concentrate is unique, they all share a common beginning as a nutrient-rich plant. These concentrates are added to many NUTRILITE products because they provide a wide spectrum of phytonutrients.

Phytonutrients are nine classes of organic compounds which may not be essential for life but can have many potential benefits to our health such as boosting immune systems, anti-inflammatory properties and repairing the damage caused by free radicals. Phytonutrients also stimulate vitamins to release their full potential, boosting their effects and promoting good health.


Years ago, our founder Carl Rehnborg pioneered sophisticated techniques to analyse the nutritional value of specific plants. Today, NUTRILITE scientists around the world use the latest methods and technology to improve ways of extracting the maximum goodness from our crops and evaluate new ingredients for our products. Our scientists research new formulations and innovative processing methods, explore new and improved products and ingredients, and use high-performance testing and analytical equipment to maximise plant concentrates for optimal nutrient content.

Every NUTRILITE product is the direct result of extensive field testing and laboratory analysis, conducted by scientists, microbiologists, chemists, pharmacists, nutritionists and other technicians.

Although not required, for all NUTRILITE Food Supplements we choose to follow good manufacturing practices (GMPs) to ensure that NUTRILITE Products are safe, properly identified and of the highest quality. We carry out 15,000 quality control tests each month and over 400,000 product evaluations every year. 


Optimal well-being does not mean perfect health. Optimal well-being means adapting known inherited health risks and your current lifestyle to make the personal choices necessary to live your life as healthily as possible. For a personalised approach to being healthy, choose the best dietary, lifestyle, rest and relaxation habits for you – then, select supplementation products to support your healthy life. Nutrition and the pursuit of optimal well-being are at the heart of the NUTRILITE brand.


Team NUTRILITE is a global community of sports enthusiasts – interested in living a balanced lifestyle, comprising all sorts of levels – from hobby sportsmen to professional athletes.

Amway Business Owners, clients and employees take part in different events organised under the Team NUTRILITE banner. It is our goal to foster exchange on physical activity, sport and diet among friends, family or business partners both on and offline.

The NUTRILITE Brand – the official Nutrition Supplement of AC Milan, globally the most successful football club in history.

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The NUTRILITE Power of 5 campaign calls on all of us to support the nutritional health of children worldwide. All money will go to CARE and local humanitarian organisations that support the distribution of Little Bits.

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