Effective Date: 01 Oct 2012

Amway Privacy Policy for Amway Business Owners

This Privacy Policy describes how Amway GmbH, Benzstrasse 11b – c, D-82178 Puchheim (hereinafter
“Amway”) uses personal data collected or received from Amway Business Owners (“ABOs”). It
describes how we may collect or receive your personal data, the types of personal data we may collect,
how we use, share and protect these data, how long we retain these data, your rights, and how you can
contact us about our privacy practices.

How We May Collect or Receive Personal Data from You

Registration. Amway collects your personal data through the registration form that you complete and
send to us in paper form or electronically through the Amway website (the “Website”) in order to become
an ABO.

Logged in as ABO. If you are logged in on the Website as an ABO we may collect your personal data
from you, for example, when you order products or services.

Contacting Us. You may also choose to submit your personal data and other information to us through
various communication channels provided on the “Contact Us” webpage of the Website, for example,
Amway e-mail addresses, telephone numbers or online forms.

Cookies. If you are logged in on the Website we may also use cookies or similar technologies that collect
certain Website usage information when you access, view and use the Website. A cookie is a data file
placed on a computer or mobile device when it is used to visit websites. To learn more about the cookies
used by Amway, please read the “Website Privacy Notice”.

You may disable cookies in your browser’s settings (e.g., under the “Preferences” or “Internet Options”
features of your browser). Note, however, that some features of the Website may not function properly if
you disable the use of cookies. For detailed information on how to manage or delete cookies, visit

The Types of Personal Data We May Collect

We may collect the following personal data from you:

Contact information (e.g., name, postal or e-mail address, fax number and phone number);· ABO organizational information (e.g., ABO company name, profession and ownership and
management details);

Gender, age, nationality, date and place of birth;

Marital Status

ABO registration number, username and password;

Passport details (including number, issue date, issue location and expiration date) and National ID number to the extent permitted or required by applicable law;

Payment information (e.g., such bank account or credit card numbers);

ABO performance information (e.g., class, status, group and personal qualifications under the
Amway Sales and Marketing Plan and financial/bonus history);

Product preferences, purchasing habits, purchasing history and spending behaviour;

Communication preferences; and

Your website usage, IP-address, browser type and operating system.

We may collect other personal data in exceptional circumstances only. If we do need to process
such personal data about you, we will make sure that there is a valid legal basis for doing so (e.g.
your explicit consent).

How We Use the Personal Data We Collect

We may use the information we obtain about you to:

To manage your registration as an ABO . Click to view the Terms & Conditions of your
registration as an ABO ;

Create and manage your online account and respond to your inquiries;

Process your orders of products or services;

Communicate with you (e.g., about products or services that we offer, or intend to offer);

Operate, evaluate and improve our business, including by:

Evaluating your satisfaction with our current communications, materials, products and/or services;

Developing new products and services and determining the effectiveness of our
advertising; and

Tracking and analyzing your use of products, materials and/or services;

Track, document and analyze your line of sponsorship;

Assessing your performance under your Amway Business Registration Agreement with us;

Provide business performance information to you (e.g., information on your line of sponsorship
purchase volumes, earned bonuses, levels of awards, your referring ABO , and your upline ABO
organisation under the Amway Sales and Marketing Plan);

Provide your name, address, telephone number or e-mail address to ABOs s in both your upline
and your downline ABO organisation;

Facilitate your use of the Website through the use of cookies (e.g., to offer the shopping basket
functionality, to remember log in details and language preferences, etc.);

Improve the Website, including by tracking and monitoring your use of the Website through the
use of cookies, and to diagnose problems with the software or hardware we use;

Perform accounting, auditing, billing and collection activities;

Enforce contractual terms and conditions;

Protect against and prevent fraud, unauthorized transactions, claims and other liabilities; and

Comply with applicable legal requirements, industry standards and our policies.

If you choose not to provide your personal data, we may not be able to provide the above services.

How We May Share Personal Data

Amway does not sell, rent or trade your personal data. Amway may share your personal data only with:

Entities within the Amway group to whom it is reasonably necessary or desirable for Amway to
disclose personal data;

ABOs in your upline or downline organization, to support your business and/or allow communication
regarding product advice, ordering advice and product information for the products that you order
from Amway; and

Government authorities or other third parties, if required by law or reasonably necessary to protect the
rights, property and safety of others or ourselves.

International Data Transfers

We may transfer the personal data we collect about you to other Amway affiliates or other entities of
Amway’s mother company Alticor Inc. Some of them may be located in in countries other than the
country in which the data were originally collected. The laws in those countries may not offer the same
level of data protection as the country in which you initially provided the data. When we transfer your
personal data to Amway entities in other countries, we will protect that data as described in this Privacy
Policy and in accordance with applicable law. For instance, Amway’s mother company Alticor, Inc. is
certified under the Safe Harbor privacy framework as set forth by the U.S. Department of Commerce, the
European Commission and Switzerland regarding the collection, storage, use, transfer and other
processing of personal data transferred from the European Economic Area or Switzerland to the U.S. This
program is recognized by the European Commission in its Decision 2000/520/EC as providing an
adequate level of protection to personal data. For more information, please visit Amway’s Safe Harbor
Privacy Policy at www.alticor.com/PrivacyPolicy.aspx. For more information on our international data
transfers, please visit http://www.amway-europe.com/default.asp?zone=AboutAmway&lan=it&num=1.

How We Protect Personal Data

We maintain appropriate technical and organizational security safeguards designed to protect the personal
data you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access,
disclosure or use.

How Long We Retain Personal Data

We store personal data for as long as necessary to fulfil the purposes for which we collect the data (see
above under “How We Use the Personal Data We Collect”), except if required otherwise by law.

Updates to this Privacy Policy

Amway may update this Privacy Policy from time to time. We will notify you of any significant changes
to this Privacy Policy on the relevant Amway websites, in official Amway publications, or through other
appropriate communication channels. All changes shall be effective from the date of publication, unless
otherwise provided in the notification.

Your Rights

Your rights under applicable law may include access to the personal data we process about you, the right
to have such personal data corrected, erased or blocked, and the right to object to certain data processing
activities. To exercise these rights, you should make a written request using our contact details set out

How to Contact Us

If you have any comments or inquiries about this Privacy Policy, if you would like to update information
we have about you, or to exercise your rights, you may contact us by sending an e-mail to your local
affiliate. You may also write to: Amway (UK) Limited, St Anne’s House, Caldecotte Lake Drive,
Caldecotte Business Park, Caldecotte, Milton Keynes MK7 8JU..