"There are lots of reasons why people get into direct selling. Once people discover our business opportunity, they see the possibilities. It challenges their imagination."

Doug DeVos, President of Amway and Alticor

  • image/jpeg;;;1.jpgNot your average company
  • image/jpeg;;;2.jpgTop facilities around the world
  • image/jpeg;;;3.jpgAmway Experience and Promotional Centres
  • image/jpeg;;;50x60.jpgA Visual Explanation

Not your average company


Not your average company

Amway is one of the world’s largest direct selling companies. At the same time, it’s a family business that values every Amway Business Owner as a partner in a journey of success. Started in 1959 by lifelong friends and business partners Rich DeVos and Jay Van Andel, Amway was founded on principles of freedom, family, hope and reward.

Today, the DeVos and Van Andel families continue to maintain a philosophy of hard work and self-determination that has made Amway as successful in the 21st century as it was in the 20th. The annual reported sales for the year ending December 31st, 2018 was US$8.8 billion. Now operating in more than 100 markets all over the world, Amway is proud to present to you a flexible business with a firm foundation.

Top facilities around the world

Top facilities around the world

Amway is present all over the globe with its own research centres, sustainable farms and flagship Experience Centres that back up your business with a hands-on approach.

Click on the map to find your Amway.

Amway Experience and Promotional Centres


Amway Experience and Promotional Centres

Throughout Europe, Experience and Promotional Centres in six countries offer new insights into Amway’s past, present and future. Visitors can find out more about the Sales and Marketing plan as well as the product lines from the Amway range of nutrition, beauty and homecare brands. In addition to this, Amway Experience and Promotional Centres are equipped with facilities for promotional days, private group bookings, organised corporate events and training workshops.

For more information, visit

A Visual Explanation

An overview of the headquarters in Ada, Michigan USA