Understanding the Plan

The foundation of our business

Your income

Promote* quality products that people use every day. Earn in three ways:

  • Retail profit (CVR) from every AmwayTM  product that a registered customer purchases.
  • Bonuses calculated from your business growth.
  • Incentives rewarded as you reach key milestones in your business.
*Only Amway Business Owners who have sufficient registration of business activity with the local state and tax authorities are eligible to receive any income deriving from the business.

Retail profit

We provide retail prices for every product. The difference between the ABO price and retail price is the first part of your income: your retail profit (CVR).

Amway Business Owner price - ABOs pay a special ABO price for every product.


PV determines your qualification level

PV stands for Point Value. Nearly all products have a PV. The total PV of all product orders placed by you and the business group together for the month determines your bonus level. This table shows you the PV amount you need to earn per month in order to qualify for the different Performance Bonus percentages. Point values of individual products can be found online.

BV is used to calculate your Performance Bonus

BV stands for Business Volume. Nearly all products have a BV value, which determines the size of the bonus you will receive at a certain bonus percentage level.

Monthly PV

Performance Bonus %

10,000 PV 21%
7,000 PV 18%
4,000 PV 15%
2,400 PV 12%
1,200 PV 9%
600 PV 6%
200 PV 3%

Your Income example

When you calculate your bonus all you need to know is the total PV and BV of all your orders for a full month – that’s your sales volume. You can track your monthly PV and BV in 'My Office' on the Amway website after you log in. If you have sponsored a business group, you also need to know the volume of this group to calculate your overall bonus. You will discover there is a ratio between PV and BV. The total of all PV determines your bonus percent level and the total BV determines the amount of bonus you can receive. If you have ABOs who are also eligible for a bonus it will be deducted from your gross Performance Bonus; they will not lose any of their achieved bonuses.

Let’s say your sales volume is 2,400 PV. Look back to the table to find your bonus percentage.

Your Performance bonus is 12%! Great job! Now we have all the information we need to see how much you’ll earn this month!

The example that follows is based on a PV / BV / (PV / €) ratio of 2 and a retail profit of  10%.

Only those ABOs, who have sufficient registration of business activity with the local state and/or tax authorities, are eligible to receive bonuses and cash incentives as well as income deriving from retailing and can participate in business seminars such as NPS, LTS and DC.

You have earned a 12% bonus by selling products to customers and you have already sponsored 3 downlines (each with customers of their own) who are earning a 3%, 6% and 9% bonus.

Suggested Retail Profit4

10% x 400 BV = €40

Your Personal Performance Bonus

Your Group PV is 2,400 PV/4,800 BV (200 personal PV/400 BV, plus 300 PV/600 BV from sponsored ABO A, 700 PV/1,400 BV from ABO B and 1,200 PV/2,400 BV from ABO C)

400 Personal BV
X 12% Performance bonus
= €48

3This calculation is for estimation only and may vary depending on actual circumstances and can contain out-of-date information. Information is for illustration only and neither constitues a promise, guarantee nor other bonus payment obligation by Amway. Income calculation results are gross and do not consider expenses and taxes related to the Amway business.

4This calculation with suggested 10% retail profit is based on ABO price.

The Differential Bonus is the Performance bonus percentage difference between you and your direct downline ABOs. How to calculate it: your percentage bracket minus the downline ABOs percentage bracket is the differential percentage. If you take the downlines’ group BV x differential percentage, you can calculate your differential bonus.

Your Differential Bonus from A = €54
(9% x 600 BV = €54)

Your Differential Bonus from B = €84
(6% x 1,400 BV = €84)

Your Differential Bonus from C = €72
(3% x 2,400 BV = €72)

Your Monthly Income

Retail Profit + Your Personal Performance Bonus + Your Differential Bonus €40 + €48 + €210 = €298

Your Yearly Income

€298 x 12 = €3,576

All products have Point Value (PV) which determines bonus levels. This example: 2,400 PV = 4,800 BV, based on PV/BV ratio of 2. Bonus level is 12%. The yearly income figure assumes you and the downlines repeat the monthly income example throughout the whole year.